The 20th anniversary of the Audi TT will be celebrated on the Isle of Man.
Over 70 journalists will visit the Island for an exclusive media event.
A number of road closures will be in place – including the Mountain Road - during the period between July 12th and 19th.
Enterprise Minister Laurence Skelly says: "This is an exciting opportunity to showcase the Island’s momentous motorsport reputation while also profiling the stunning landscapes and locations that the Isle of Man has to offer.
"The event will be the first product launch ever for Audi in the Isle of Man and will be well-covered by key media around the world.
"It has been positive to work with such a significant, international company and the event shows clear affirmation to our TT co-existence agreement with Audi and the continuing draw of our famous mountain course."
Infrastructure Minister Ray Harmer says: "I’m pleased that Audi’s request to use our roads and scenery has been accommodated.
"The closure will provide terrific photo and filming opportunities, especially car-to-car shots, which will be exposed to international audiences.
"Whilst we try to limit the impact of road closures on people and businesses this is an exceptional opportunity for the Island as a whole.
"The closures have been timed to minimise the impact on commuter traffic at both ends of the day and to take account of planned sporting events in the area."